Travelers often remember a destination not just for its scenery or attractions but for the warmth of the people they meet.
In 2026, several cities around the world stood out for delivering exceptional hospitality, thoughtful service, and memorable guest experiences.
Most Welcoming Cities on Earth
According to global travel platform Booking.com, the list of the Most Welcoming Cities on Earth is determined by the share of accommodation partners receiving a Traveller Review Award.
These awards reflect consistent positive guest feedback and highlight destinations where hosts go above and beyond to create meaningful travel experiences.
1. Montepulciano, Italy
Montepulciano in Italy takes the top position in 2026 as one of the most welcoming cities in the world. Located in the scenic Tuscan countryside, the hilltop town is famous for its Renaissance architecture, cobblestone streets, and panoramic vineyards.
Visitors often praise the personal hospitality found in family-run guesthouses, boutique hotels, and traditional restaurants. Many hosts in Montepulciano offer wine tastings, cooking experiences, and guided tours that give travelers an authentic taste of local life.
2. Magong, Taiwan
Magong stands out for its coastal charm and friendly community atmosphere. Situated in the Penghu archipelago, the city is surrounded by beaches, historic temples, and vibrant fishing culture.
Travelers frequently highlight the warmth of local hosts, many of whom run small seaside accommodations. Guests often receive personalized recommendations for island hopping, seafood dining, and exploring cultural landmarks.
3. San Martín de los Andes, Argentina
Nestled in Patagonia, San Martín de los Andes is known for its breathtaking natural landscapes and welcoming residents. The mountain town sits along the shores of Lake Lácar and serves as a gateway to the stunning Lanín National Park.
Local hospitality plays a key role in its appeal. Many lodges and guesthouses provide personalized travel tips, outdoor adventure support, and home-style meals that make visitors feel comfortable during their stay.
4. Harrogate, United Kingdom
Harrogate combines classic English charm with outstanding hospitality. Known for its historic architecture and elegant gardens, the town has long been a popular spa destination.
Visitors appreciate the welcoming atmosphere in local hotels, tea rooms, and boutique accommodations. Attractions such as the historic Turkish Baths in Harrogate enhance the city’s relaxing and guest-focused experience.
5. Fredericksburg, Texas, United States
Located in the heart of Texas Hill Country, Fredericksburg, Texas, blends German heritage with Southern hospitality. The town is widely recognized for its wineries, historic buildings, and welcoming small-town culture.
Many travelers stay in charming bed-and-breakfast properties where hosts provide personalized recommendations for wine tours, local festivals, and scenic drives across the region.
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6. Pirenópolis, Brazil
Pirenópolis offers visitors a mix of colonial history and natural beauty. Known for its colorful streets and historic churches, the city has become a popular destination for travelers seeking cultural experiences.
Local hospitality shines through boutique inns and eco-lodges that focus on personal service. Many hosts organize excursions to nearby waterfalls and nature trails, giving visitors an immersive travel experience.
7. Swakopmund, Namibia
Swakopmund stands out as one of Africa’s most welcoming travel destinations. Located between the Atlantic Ocean and the Namib Desert, the city blends German colonial architecture with African culture.
Travelers appreciate the friendly service in local guesthouses and adventure lodges. Visitors can also enjoy activities such as desert tours, sandboarding, and dolphin cruises while experiencing the city’s warm hospitality.
8. Takayama, Japan
Takayama is widely known for preserving traditional Japanese culture and architecture. Its historic old town features wooden merchant houses, temples, and vibrant morning markets.
The city’s hospitality is deeply rooted in Japanese traditions. Many travelers stay in traditional inns known as Ryokan, where hosts provide personalized service, local cuisine, and cultural experiences.
9. Noosa Heads, Australia
Noosa Heads offers a relaxed beach atmosphere combined with excellent hospitality. Located along the Sunshine Coast, the destination attracts visitors with its pristine beaches and nature reserves.
Travelers frequently highlight the friendliness of local hosts and tourism providers. Visitors can explore the scenic Noosa National Park, enjoy coastal walks, or relax at beachside accommodations known for personalized service.
10. Klaipėda, Lithuania
Klaipėda completes the list as one of Europe’s most welcoming destinations. The historic Baltic port city features a charming old town, maritime heritage, and vibrant cultural scene.
Guests often mention the warm welcome from local hosts and the friendly atmosphere throughout the city. Its proximity to the scenic Curonian Spit also makes it a popular base for exploring coastal landscapes.
Most Welcoming Cities on Earth Table
The 2026 list of the Most Welcoming Cities on Earth highlights destinations where hospitality defines the travel experience.
| Rank | City | Country | Region | Known For | Key Travel Appeal |
|---|---|---|---|---|---|
| 1 | Montepulciano | Italy | Europe | Tuscan vineyards, Renaissance architecture | Wine tourism, historic hilltop views |
| 2 | Magong | Taiwan | Asia | Penghu island culture, coastal scenery | Beaches, temples, island hopping |
| 3 | San Martín de los Andes | Argentina | South America | Patagonian landscapes, Lake Lácar | Outdoor adventures, national parks |
| 4 | Harrogate | United Kingdom | Europe | Historic spa town, gardens | Wellness tourism, heritage architecture |
| 5 | Fredericksburg, Texas | United States | North America | German heritage, wineries | Wine trails, small-town charm |
| 6 | Pirenópolis | Brazil | South America | Colonial town, waterfalls | Cultural festivals, nature tourism |
| 7 | Swakopmund | Namibia | Africa | Desert meets ocean landscape | Adventure sports, desert tours |
| 8 | Takayama | Japan | Asia | Traditional Japanese town, wooden houses | Cultural heritage, historic markets |
| 9 | Noosa Heads | Australia | Oceania | Sunshine Coast beaches | Coastal relaxation, national parks |
| 10 | Klaipėda | Lithuania | Europe | Baltic port city, maritime culture | Old town exploration, coastal trips |
Data: Booking.com
Bottom Line
From historic European towns to coastal communities in Asia and Australia, these cities demonstrate how genuine service and personal connections can make a trip unforgettable.
As travelers continue seeking meaningful experiences, destinations that prioritize warm interactions and attentive service are likely to remain among the world’s most beloved travel spots.
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