#airline marketing
Southwest Airlines’ New Super Bowl Ad Celebrates Assigned Seating Amid Passenger Division
The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-sea...
From Hollywood to Hamad: Qatar Airways Signs Top Gun Maverick Composer Hans Zimmer
It appears that Qatar Airways is seeking to explore a new avenue to deepen its connection with passengers.
How Airlines Have Responded To The Coldplay Astronomer CEO Meme
Unsurprisingly, Ryanair responded. But others joined the meme game, too.
5 Things To Know About Virgin Atlantic's Flying Ladies Icons
These icons have been around for decades.
WestJet Reunites Deserving "Heroes" Ahead Of The Holidays
The airline’s long-standing Christmas campaign has helped three lucky Canadians reunite with their families this holiday...
5 Notable Sponsorship Deals Between Airlines & Sports Teams
Through sponsorship agreements worth millions of dollars, airlines leverage the global fanbase of sports teams to boost ...
Bollywood Superstar Katrina Kaif Becomes Ambassador For Etihad As Airline Strengthens Ties In India
Etihad is strengthening its presence in the Indian market.
5 Iconic Airline Mascots From Aviation History
What airlines have had a mascot?
70% Of Passengers Would Upgrade From Economy If Airlines Provided Better Photos
When marketing and aviation collide.
A Guide Through The World Of Emirates' Corporate Sponsorships: Part 1
The Dubai-based airline's branding appears across a vast array of sporting, arts, and cultural events.
United Airlines Recreates The Iconic Love Actually Card Scene
One of the best Christmas messages we've seen.
The Best Of Airline Christmas Marketing
Airlines are known for their Christmas marketing videos, which are often used to capture their audience and encourage pe...
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Why Emirates & Air New Zealand Are In A Twitter Spat Over Geese
Air New Zealand and Emirates have commenced an ad war on Twitter.
How To Start An Airline: Part 9 - Marketing And Promotion
How will your new airline attract and retain new passengers?
Football Teams And Cable Cars: What Does Emirates Sponsor?
Football Teams And Cable Cars:Emirates Sponsor?
