#branding
How Was Air Inuit's Gorgeous Canadian Goose Livery Developed?
Air Inuit's brand and livery represent the rich cultural heritage of the communities it serves.
Why Some Airlines Play Boarding Music
The right tune can set the tone for the whole journey.
Why United Airlines Retired Its Iconic Logo
The airline's logo has seen many changes over the decades.
Pantone 021C: Why easyJet Embraced Vibrant Orange For Its Iconic Brand
The British budget carrier quickly became one of the world's most recognizable airlines thanks to its bright branding.
History: The Evolution Of Qantas' Livery
The familiar livery has undergone some subtle modifications over the years.
A Century Of "Rhapsody In Blue": 5 Interesting Facts About United Airlines' Beloved Theme Song
A look at how the iconic theme has outlasted a century.
SEA Otter Be Flying: Seattle Tacoma Airport Introduces New "Jett" Mascot
The cute and cuddly character has joined the airport's team in time for the holiday rush.
Visual Identity: The Science Behind Effective Airport Branding
Products can easily be copied, but branding often sets products apart.
How Has Hawaiian Airlines' Livery Evolved Over The Years?
The airline's 'Pualani' branding has evolved to become one of the most eye-catching liveries in commercial aviation.
Air India Rolls Out New Branding Across Digital Channels And Some Airports
The airline's new color scheme and design can now be seen on its social media profiles and two airports.
A Step-by-Step Guide To British Airways' 49-Year Livery Evolution
The British flag carrier has had four fleetwide liveries in almost 50 years of operations.
Nice Guys Come Last: UK Indie Band Easy Life Face Legal Action From easyJet Trademark Owner Due To Name Similarity
The easyGroup argues that the band is unfairly capitalizing on its brand and causing damage to its reputation.
5 Iconic Airline Mascots From Aviation History
What airlines have had a mascot?
Why ITA Airways Had To Buy The Alitalia Brand
At the time, the $100 million purchase was thought to be about preventing competition. The reality is far more straightf...
Jet Airways Wants Livery Removed From Old Aircraft Taken By SpiceJet
The carrier wants to protect its brand identity with its latest request to the DGCA.
ITA And The Alitalia Brand: What's Going On?
Norse Atlantic Reveals Its New 787 Livery & Branding
2 Flag Carriers: Montenegro Airlines Returns To Contest Air Montenegro
ALC Ditches MAX Branding Despite Boeing Standing By The Name
Air France is Considering Closing Their 'HOP!' Brand
Air France is Considering Closing Their 'HOP!' Brand